Get To Know Us
IberAtlas
Driving real results for wine and food brands in North America through strategy and experience.
what we can do for your brand
At IberAtlas, we specialize in Market Entry, Importer Development, and Market Activation.We provide a variety of services, ranging from comprehensive brand representation in your chosen North American countries to consulting on your product's requirements for accessing these important markets.
Representation of your brand in territory
We become your Sales Manager on-site. You become part of our Commercial Platform in North America.
Tailor-made international business plans
In-depth analysis of opportunities, product adaptation to the North American consumer, regulations, and definition of a concrete action plan.
Sales and Key account management
Building and maintaining relationships with distributors, retailers, and strategic clients. Customer retention and loyalty, focus on new order generation.
Brand Building and Development
Creation of strategic sales plans, Go-to-Market strategies adapted to North America, marketing plans, merchandising, packaging and communication to stand out in a competitive market
Logistics and Customs Compliance
We answer your questions about international logistics and the details to ensure your products arrive smoothly in North American markets.
Product Certifications and Requirements
Immediate and expert support in certifications (FDA, CFIA, organic, etc.), product requirements and regulatory questions for North America.
SERVICES OFFERED ON THE GROUND
What differentiates us?
✓ 15 years leading food and beverage exports to key markets such as the U.S., Canada, and Mexico.✓ Proven track record of double-digit annual sales growth for brands in North America.✓ Portfolio with over 80 importers and distributors in North America, as well as in the rest of the world (LATAM, U.S., Asia).✓ Portfolio with over 100 on- and off-trade channel clients, including chains such as Morton’s, PF Chang’s, Total Wine & More, Costco, Vino Premier, Vid Mexicana, and many more.✓ Multiple labels introduced to the liquor monopolies of Ontario (LCBO), Quebec (SAQ), British Columbia (BCLDB), Manitoba, and Alberta.✓ In-depth knowledge of food and beverage access regulations in Canada, the United States, and Mexico.✓ Over 900 technical product presentations delivered, including training sessions and meetings with executives.✓ Extensive experience in developing annual marketing plans, go-to-market strategies, and internationalization plans for these markets.
Experience and Partners
We are a young company with a fresh and innovative vision, backed by a solid professional track record.Our team has extensive experience working with leading brands in the food and beverage sector, allowing us to deeply understand their challenges, processes, and needs.
© IberAtlas Food & Beverages Export Consulting. All rights reserved.
Get To Know Us
ABOUT US
IberAtlas was founded with the vision of becoming a leading resource for premium food and beverage companies seeking maximum commercial success in North American markets.Our mission is to deliver the quality of the brands we represent to consumers in these leading markets, building established and prestigious brands.Our values are based on attention to detail, close and honest communication with our clients, and the creation of lasting and successful relationships.
Founder
Alberto Hernández Torío
Export professional with over 15 years of experience helping food and beverage companies scale their businesses in international markets.He holds a Bachelor's degree in Advertising and Public Relations and a Master's degree in International Trade. Furthermore, thanks to his dedication and passion for the world of wine in recent years, he has achieved WSET Level 3 (Wines and Spirits Education Trust).Originally from Valladolid, Spain, in the heart of the Ribera del Duero region, he now resides in Canada.Alberto sees the opportunity that living in North America offers to provide his expertise to many companies seeking a presence in these markets and the support of an on-the-ground expert. He is passionate about connecting with people to help them achieve their goals.
© IberAtlas Food & Beverages Export Consulting. All rights reserved.
What's the IberAtlas Platform
Our platform is a strategic model designed to optimize your expansion in the North American market, integrating food and wine producers to maximize impact and efficiency.
Commercial Synergies
We integrate companies with complementary products, without internal competition to increase sales opportunities.
COST REDUCTION
We optimize administration, promotion and marketing expenses, improving your profitability and development in these markets.
Greater negotiation power
We strengthen your position with distributors and customers by presenting a diverse and robust product portfolio.
Simplified access to the market
Seamless entry into large distribution channels, including those controlled by large retailers.
Customer Loyalty and Diversification
Focused relationship management to build customer loyalty and diversify your offering according to actual market demand.
Brand Building and Positioning
We specialize in brand building, storytelling, and product presentation as part of an effective market activation.
© IberAtlas Food & Beverages Export Consulting. All rights reserved.